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We have been riding with technology for a few decades now. If you ask any age-old established industrial company about their take on the usage of tech for scaling, they now feel the need for something different—not quite satisfied with the usage of third-party software for internal management as well as customer-facing operations. Why? Because they now know how their customer thinks, how they choose the way they want to be serviced. What changed from the last decade to this one? Is it the way customers have begun putting their demands and choice of being catered to, or the way companies have started handling the “customer satisfaction” metric with the highest priority? Whatever the reason may be, the result stays the same. You cannot be relying on ready-made stuff if your vision is to scale and become something that stands out. Now, this stands true for almost all aspects of our lives, but for the sake of being a dedicated blog, let’s keep the focus on custom app development as the road to scaling. In this blog, we will explore the ‘scaling’ necessaries, focusing on the role of IT and technology to speed up the process. Why Scaling Demands Customization Let’s start with some stats first. In 2024, global mobile app downloads reached approximately 218 billion, reflecting a 7% increase from the previous year. This of course includes both white-labeled apps and custom apps being used by the whole world, including your business audience. Now, you know your potential customers need something they can have at their fingertips—something accessible through a mobile screen, AKA apps or web apps. Let’s get to your POV as a startup or company just starting their digital journey. You have noticed how your ‘potential customers’ want to have services right at their fingertips, with speed and security. You have built your ICP for marketing efforts and are searching for the right channel to deploy it. Your computer screen screams “USE APPS TO GAIN AND RETAIN CUSTOMERS,” but the next line varies in each article. Some say “white-labeled apps for quick deployment, at a low cost,” while others glorify “custom apps to give a customized feel.” I get it. This feels like a hard decision, but again, a decision you have to take if you are to scale your business. White-Labeled vs. Custom app development : Making the Right Choice When a company reaches the point of scaling, they already have a few wins on the field. They know their customers, understand how to manage revenue and expenses, and have had a few falls to know the next pit. This is necessary to begin with since this will help you decide the way you scale. Quick Comparison Factor White-Labeled Apps Custom Apps Cost Lower upfront cost Higher investment Branding Limited customization Fully customizable Scalability Fixed features Scales with business needs Uniqueness Shared with others Exclusive to your business Ask yourself these key questions: For some future reference, read this supper informative blog on the use of the right tech for your custom app.  Once you answer these, you will know what suits your business the most. But with the change in behavioral patterns of users, I can be sure of the increasing need for personalisation and customisation—in services, products, and soon enough, in the way they are being catered to. The rise of AI has led to a change in behavioral patterns, with 80% of consumers preferring brands that customize content, keeping the customer journey in mind. Also, 70% of companies in 2024 feel that AI-powered personalization can be the most impactful form of personalised marketing that will affect the market and clients. Custom Apps & ROI: The Numbers Speak Now you understand the buzz around custom apps and web apps. People yearn for customized care—it doesn’t matter what service you provide. Custom mobile apps give the brand a touch of difference. You can now build your own customer journey, visualize the way your target audience wants to be serviced, and build exactly that—bringing in the cheer, the uniqueness you keep pushing in your ad copies, directly at the fingertips of your users. Check out our blog on Fintech App Optimisation Techniques. ROI Scenarios in Fintech If you are in the Insurance industry, read this informative blog right here for how to make sure you are digitally present, in the best way possible.  A key trend in custom app development is the integration of AI and ML, enabling smarter software with predictive analytics and personalized user experiences. As AI adoption grows, most applications are expected to incorporate AI-driven features, enhancing decision-making, customer support, and operational efficiency. For a business that wants to scale, partnering with a custom application development company can yield 200-500% ROI within 2-3 years, provided it aligns with business goals and revenue models. The real value lies in long-term scalability, automation, and higher customer retention. Get Started with Custom App Development You may find a custom mobile app development or Fintech Company suitable for your business by reviewing a few who hold expertise in your domain. We at ProfitMatics , custom software development company, build custom fintech applications for various domains, including trading, wealth management, payments, e-commerce, loan advisory, regtech, and more. We understand your vision and build something only you can have. Success Stories: Custom Apps That Led to Massive Growth These examples showcase how fintech companies leverage custom applications to address specific market needs, streamline operations, and scale successfully. Ready to Scale? Let’s Talk Book a free meeting to explore how a custom app can scale your business. Our experts will assess your growth potential and provide actionable recommendations tailored to your expansion needs.